BEN MACIAS
DIRECTION + DESIGN
ABOUT
Art Director based in Los Angeles, focused on building clear visual worlds and the systems that allow them to scale.
My work sits between storytelling and structure; defining a brand’s point of view, then translating it into campaigns, imagery, and frameworks that create consistency across every touchpoint. I’ve worked across campaigns, product storytelling, and core brand systems, helping align marketing, merchandising, and creative to produce work that is both distinct and repeatable.
I’m drawn to restraint, where fewer, sharper decisions create a stronger identity.
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